With its incredible landscapes including the sensational Alps, tranquil lakes and cosmopolitan cities with a reputation for high standards and refinement – Switzerland is a haven for those who love nature, hiking, world-class skiing, and the finer things in life. The contemporary city of Zürich lies in the north, at the end of the beautiful lake which shares its name.
This global financial centre is often regarded as one of the world’s most liveable cities, and one of Europe’s most fashionable. Stroll through the picturesque Altstadt (Old Town), along waterfront promenades, and in downtown, the popular Bahnhofstrasse, one of the world’s most exclusive shopping avenues. Stay in Geneva, the second-most populous city (after Zürich) and the most populous city of Romandy, the French-speaking area of Switzerland. A gateway to the Swiss Alps, this is a perfect city and ski destination. Travel on to beautiful Alpine towns including Interlaken for some of the best and most famous ski resorts in the world, with boutique shopping, world-class restaurants, serene lakes and epic peaks. Discover a showcase of some of the finest that Europe has to offer in majestic Switzerland.